We sell an electrolyte drink and we also publish a blog about hydration science. Those two facts sit in obvious tension, and the reasonable thing for you to do is treat our health content with some suspicion.
This page explains how the content gets made, so you can judge it rather than trust it.
Who writes it
burbo is a small, family-run company in Virginia. There is no editorial department. Articles are bylined "burbo" rather than an individual, because they're a company product rather than one person's column, and we'd rather not manufacture a credentialed-sounding persona that doesn't exist.
We are not doctors, dietitians, or exercise physiologists. Nothing on this blog is medical advice, and we try to say so where it matters. What we do have is detailed first-hand knowledge of one thing: the formulation decisions inside our own product, and why each one was made.
How the articles are produced
Our articles are researched and drafted with AI assistance, then fact-checked and edited by a human before anything is published. We think you should know that, and Google's own guidance asks publishers to disclose it, so here it is plainly.
What that means in practice:
- Topics are chosen from real search demand — questions people are actually asking.
- A draft is generated against a fixed internal claim set (more on that below), not from open-ended improvisation.
- Every factual and product claim is checked against source material before publication.
- A person reviews and publishes. Nothing goes live automatically.
We use automation because it lets a two-person company publish researched material at a cadence we otherwise couldn't. We don't use it to publish more than we can check.
The rules we write against
We maintain an internal approved-claims document that every article is written against. It's not a style guide — it's a list of what we are and aren't allowed to say. A few of the standing rules:
- Product numbers come from the supplement facts panel, not from memory or marketing copy. If an article says burbo contains 327 mg of sodium, that number was read off the panel.
- No disease claims. We don't say burbo prevents, treats, or cures anything — not cramps, not dehydration, not hangovers, not heat illness. Where the evidence doesn't support a benefit, we say so, including when that's inconvenient for us.
- No invented studies or numbers. If we name a study, it's one we can point you to. If we can't verify a citation, we remove it rather than leave it in.
- We state where our product stops. Articles include the daily ceiling for our own sticks and tell you to use something else past it. If you're sick and losing fluid fast, our articles will point you to an oral rehydration solution rather than to us.
- Claims about competitors have to be currently true. We re-check pricing and specification comparisons rather than repeating what was true last year.
How we source
Where we describe physiology, we're drawing on published research and we name it. Where we link a study, the link goes to the paper or its PubMed record — not to a summary of a summary.
We prefer explaining mechanisms over citing figures, because mechanisms are checkable and stray numbers usually aren't. Where a range is genuinely contested or varies widely between people — sweat sodium concentration is the obvious one — we give the range and say it varies rather than picking a number that sounds authoritative.
When we get it wrong
We do, and we'd rather fix it visibly than quietly.
In August 2026 we reviewed every article on this blog against our supplement facts panel and corrected several things: a sodium figure that had been rounded down in a way that made it less accurate, a comparison to a competitor's per-stick price that turned out to be backwards, a citation we could no longer verify, and a description of our sweetener that didn't mention the trace of organic agave clearly enough. Those are all fixed. We're telling you about it because a blog that has never published a correction is either very lucky or not checking.
If you find something wrong, email yummy@drinkburbo.com and we'll correct it.
What we sell, and how that affects this
We sell one product. Articles here mention it where it's genuinely relevant and skip it where it isn't. We don't run affiliate links, we don't take payment for placement, and we don't review competitors' products.
The honest disclosure is simply this: we would like you to buy burbo. We've decided the way to earn that is to be the most useful source on the topic rather than the loudest, which means occasionally telling you that you don't need our product today. If an article ever reads like it's straining to sell you something, we've failed at our own standard and we'd like to know.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.